Sunday, January 5th, 2014

THE EXCITEMENT OF BEING STEADFAST

New Year’s carries the fenzied excitement for the new that I don’t trust.
Especially in business right now.
Shallow new instead of deep innovation.
Anyway, I want to speak up for steadfastness to the point of boredom.

Absolutely one of the best companies I worked for and with was noted
by Wall Street analysts as “boring”.

It was steadfast. 
It set a course.
It held the course.
It completed the course.

It set a course.
It held the course.
It completed the course.

Yawn, yawn, yawn.
Consistent, incremental positive results over time.

Oh to be excited by that much boredom.
Your company is yearning for it.
There has been so much “world class”, “best in class” only to end up “bottom of the class”.
Fresh starts, kick starts, new ways, my way or the highway.
Design, re-design.
Upscale, up level, upstart.

You’ve got people living in perpetual transition, neither here nor there.
Setting the course may be the hardest thing you’ll ever do.
But boy is there power in the steadfastness of staying the course.
Aim for a little boredom.

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