Monday, December 7th, 2015
THOSE BEST SELLING BUSINESS BOOKS? MOST CEO’S DON’T READ THEM
Many of the best CEO’s will tell you that they don’t read much.
It’s not just a matter of time.
It’s more that they know that business books are the new business card.
It’s like every candidate for the President in the US has to write a book for validity and gravitas.
The other issue is that there is usually only a concept or two in any book that are worth it and the gleaning takes time that could be used for action, for getting stuff done, for making money.
But here’s how and when a CEO should read:
—Scan books around a theme or issue you want to explore. Use the chapter summaries. That’s what they are for. Only dig in where you are grabbed by you own curiosity
—Rarely sit down and read the book cover to cover because you feel you should
—If you find a gem, test it with a colleague for usability
—Don’t swallow a book whole. Integrate it with others and create your own language and point of view about what’s valuable in it.
—when you have a nagging problem
—when you are about to spend a fortune on a consultant when if you read the book and shared it you could take action on your own
—when three colleagues say the book is worth reading
—when you have a six hour flight and no good mystery at hand