Sunday, December 7th, 2014
TRADE-OFFS SHOULD BE EXCRUCIATING DECISIONS
Sometimes trade-off discussions can seem so gentle a kind of garage sale barter. I’ll trade you a training program for some more marketing money.
I’ll trade you 3 staff positions for an outside expert consultant. You get used to it. It’s just pragmatic priority setting.
Not what I’m talking about. I’m talking about the top strategic choices you, as a top leader, are in charge of making. You make tough decisions all the time.
You fire people, you cut budgets and thus people. Most times you are making the least bad decision. (You know, the one that sucks less.)
What I am talking about is choosing the possibility of the future for your company. This is and should be courageous and scary and risky. That’s why your strategic choices need to be worth it. Clear with sharp edges. Every action needs to be a “yes” or a “no”. The things you say “no” to should be very difficult or your “yes” isn’t strong enough.
AND the excruciating choice needs to be a giant YES. “NO” decisions will not
grow your business or motivate your associates or enthuse your customers.
Don’t be blind to your own juggling and compromising and teaching yourself to think small. Make the big strategic choice, a “YES” choice, for your company and let the consequences begin. Make the work worth it.