Monday, November 28th, 2016

YOUR MOST BORING TASK

This is your most important and boring (only to you) task—taking the message that you have crafted to guide your company and talking about it incessantly with no change in language or nuance.

This is your most important and boring (only to you) task–taking the message that you have crafted to guide your company and talking about it incessantly with no change in language or nuance.

See what I mean? 

Of course you’ve done the excruciating job of creating the message. It must be 
THE lever that takes your company forward. It has to be right. It has to be strong. It has to be capable of guiding everyday decisions of people in the company. It must be believable and create optimism and the possibility of success. It must guide today and tomorrow.

And your mind may be elsewhere–five years ahead thinking of what the next message must be, wondering if you have to let go one of your top leaders, bored with the repetition of the message, even questioning it privately.

BUT this is your most important and boring task–taking the message that you have crafted to guide your company and talking about it incessantly with no change in language or nuance.


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